Why Was I Invited?
What I learned in Class Today My career was stalled and I couldn’t find any traction. I didn’t know what to do to move forward. I asked my boss what was holding me back and…
Blog
Quoted: TrustYou.com, “Weekly Roundup #23: Travel, Tech and Social Media”
6/9/17 Weekly Roundup #23: Travel, Tech and Social Media https://www.trustyou.com/pt/blog/weekly-roundup/weekly-roundup-23-travel-tech-social-media
Quoted: USA Today, “How to keep your travel complaint from being ignored”
It’s getting worse, researchers say. “There just seems to be so much more to complain about,” says David Aron, a marketing professor at Dominican University who has studied consumer complaints, grudge-holding and retaliation. https://www.usatoday.com/story/travel/advice/2017/06/04/how-to-complain/102420814/ Read…
A Marketing Mentoring Intervention
Welcome to your Marketing Mentoring Intervention. This site is open during construction. I’ll also be posting on LinkedIn, Facebook, and Twitter, directing you back here for more details and discussion. Thanks for coming over! Dave
Fired does not mean failure
One of my favorite students came to my office the other day, and it was great to get caught up. He’s in his early 20s but we’ve know each other for a few years. Our…
Guest: The Doris Davenport Show
https://www.facebook.com/thedorisdavenportshow/photos/professor-david-aron-and-his-students-gave-us-a-great-conversation-on-brand-mark/1759169274331470/
Quoted: Daily Herald Business Ledger, “Does Des Plaines’ Kmart reopening offer hope for Sears Holdings?”
Daily Herald Business Ledger8/24/16Does Des Plaines’ Kmart reopening offer hope for Sears Holdings?https://www.dhbusinessledger.com/article/20160823/business/160829594/
BrainTrust Your Next Brainstorm
Trust your brain. You need to solve a problem but feel stuck, right? Here are five quick ways to generate new ideas, either by yourself or with your brainstorm team, but before you do, remember…
It may be in tents: Embrace or replace if you can’t outrace
One of my favorite old jokes is one I first read when I was much younger. Maybe you’ve heard this one before: Two campers are in their sleeping bags in the tent they share,…
Not Elite but Still So Sweet
The first part of the next sentence you read is a not true: I just got an article published in the Journal of Marketing, one of the elite academic journals in my field. The second…