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JOMP versus GELMO

I love marketing. It gives me permission to invent new words. Here are two: GELMO, which means: Good enough, let’s move on. JOMP, which means: Just one more push! They say perfect is the enemy…

Friday the 13th

Friday the 13th

On Friday the 13th, I’m writing about luck. Good luck. There are a couple of quotes about luck that I really appreciate: “Opportunity is missed by most people because it is dressed in overalls and…

Compete n_ Eat

Compete n_ Eat

Compete ‘n Eat This week, I’ve been writing about my last ever visit to a Bob Evans restaurant. Do I have anything against Bob Evans the man (1918-2007), restaurateur and marketer of pork sausage products,…

Just cut it out

Just cut it out

Just cut it out Writing tip of the day. If you are struggling with a particular sentence or paragraph, consider just deleting it. The reasons for this extra effort that’s getting you nowhere could be…