Compete n_ Eat
Compete ‘n Eat This week, I’ve been writing about my last ever visit to a Bob Evans restaurant. Do I have anything against Bob Evans the man (1918-2007), restaurateur and marketer of pork sausage products,…
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Bye bye Bob and the Birth of a Grudge
Bye bye Bob How close to closing time is it still okay to walk into a restaurant? It will be a long time before we go to Bob Evans again… at least to the one…
Say thank you and then build on it
Say thank you and then build on it When somebody pays you a compliment, say thank you. Don’t deny it or deflect. Modesty has its place but not here. You can and should give credit…
Just cut it out
Just cut it out Writing tip of the day. If you are struggling with a particular sentence or paragraph, consider just deleting it. The reasons for this extra effort that’s getting you nowhere could be…
Why do we really buy drills
Here’s the drill. Why do we really buy drills? You don’t buy it simply to own it, as a symbol of your personality or to gain status. The marketing textbooks all agree, you don’t buy…
Light a Candle or the Escalator Clause
Light a Candle or Curse the Darkness: The Escalator Clause Experienced while walking past a delayed elevator with a working escalator a few feet away: A person was pounding on the “up” button and swearing…
Its still work
It’s still work They say if you love what you do, you’ll never work a day in your life. Hmm. I love what I do but it’s still work. When you work for someone else……
What’s the biggest mistake you ever made pt 3 power dynamics
What’s the biggest mistake you ever made? (part 3) And what would I do next time? I’ve been writing about my biggest mistake, and that was the broken relationship with my secretary at my first…
What’s the biggest mistake you ever made pt 2 fixing it
What’s the biggest mistake you ever made? (part 2) And why didn’t I fix it? As a marketing professor, I often ask my students to work in teams on behalf of a real-world client. The…