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When somebody offers you their time or wisdom or any other resource, recognize this, that a gift is being shared with you. Now, it’s true that your benefactor might be gaining something of value in…

What I learned in Class Today My career was stalled and I couldn’t find any traction. I didn’t know what to do to move forward. I asked my boss what was holding me back and…

Welcome to your Marketing Mentoring Intervention. This site is open during construction. I’ll also be posting on LinkedIn, Facebook, and Twitter, directing you back here for more details and discussion. Thanks for coming over! Dave

One of my favorite students came to my office the other day, and it was great to get caught up. He’s in his early 20s but we’ve know each other for a few years. Our…

Trust your brain. You need to solve a problem but feel stuck, right? Here are five quick ways to generate new ideas, either by yourself or with your brainstorm team, but before you do, remember…

  One of my favorite old jokes is one I first read when I was much younger. Maybe you’ve heard this one before: Two campers are in their sleeping bags in the tent they share,…

The first part of the next sentence you read is a not true: I just got an article published in the Journal of Marketing, one of the elite academic journals in my field. The second…

When a new project crosses your desk or a new problem crosses your mind, here are a few questions to help you organize your thoughts and ideas: What problem are you going to try to…

Let me tell you about my lucky cup. I was sitting in a coffee shop with my wife before she had to work her shift. Time’s up. She had to go to work, and I…

Seems like no group project is immune: one or two teams in the class will be dysfunctional in some way. It’s inconvenient but not always bad… sometimes tension can lead to effort and creativity that…