Be It and You’ll See It and Other Long-Lasting Lessons
Did you know that I taught my first marketing class just over 25 years ago? It’s true! As a doctoral student at the University of Michigan (Go Blue!) I worked with two faculty members and…
Author: David
Why Won’t You Leave?
The other day I was talking to a friend about the turnover he was experiencing in his department. He mentioned that he had the opportunity to conduct exit interviews with many of them but wasn’t…
Sleepy Linking (or, How I Built My Network)
Do you have a personal policy about who you connect with on LinkedIn? How about Facebook? I do. On Facebook, I don’t connect with students until after they graduate. On LinkedIn, I believe that more…
What About the Stumps?
You never know what’s going to happen, but you should also not be in a position where you’re caught completely off guard. The question about the stumps was posed to me by William, old friend and…
Speaking Out of School, or Ansoff to the Races!
I know it’s a balancing act, doing what you have to do and trying to do more of what you really want to do. This reminds me of a marketing tool called the Product-Marketing Growth…
Write You a Sonnet? My friend, I’m On It!
I like sonnets. Here’s the famous one that inspires me: https://poets.org/poem/shall-i-compare-thee-summers-day-sonnet-18 I once wrote a proper sonnet about my teeth for my mom because my sister challenged me to. To be clear, I’m no poet…
Speaking out of school or Another name for the ball game
Our new semester is underway and at our first meeting I asked my undergrad class of Intro to Marketing students to tell me what is in this picture: As you might expect, the answers included…
The Problem with Brainstorming
I’m reading a great new book by advertising and marketing legend Rory Sutherland called Alchemy and among the items jumping out at me is this quote: “reasoning is a priceless tool for evaluating solutions, and…
Life is not linear.
We’re getting toward the end of the week and I’m gently changing the dates on my to do list from this week to next week. Results? I’ve had a few but then again too few…
The Write Person for the Job
How do you let a coworker or employee know that they have to fix something? It might be easy to let a little thing slide, but you know, those little things can turn into big…