Speaking Out of School or The Pink Spoon Pricing Model
Do you want others to trust you, to buy what you’re selling? Sometimes you have to absorb the cost of giving away a little bit of what you do or what you make in order…
Do you want others to trust you, to buy what you’re selling? Sometimes you have to absorb the cost of giving away a little bit of what you do or what you make in order…
Massage your Marketing Message: I’m thinking about brainstorming for my latest challenge, and I thought of the recent passing of over-the-top entertainer Rip Taylor, which made me think of more ever-so-slightly more subtle, but still…
I carry a binder around with me at work and inside this binder is a piece of paper listing what I call my “No BS Hall of Fame.” Enshrined in this hallowed Hall are the…
If you know me then you know this: I’m a rabid Chicago Cubs fan. This was not a decision I made lightly… and I don’t know that it was really a decision at all. It…
Did you know that I taught my first marketing class just over 25 years ago? It’s true! As a doctoral student at the University of Michigan (Go Blue!) I worked with two faculty members and…
The other day I was talking to a friend about the turnover he was experiencing in his department. He mentioned that he had the opportunity to conduct exit interviews with many of them but wasn’t…
Do you have a personal policy about who you connect with on LinkedIn? How about Facebook? I do. On Facebook, I don’t connect with students until after they graduate. On LinkedIn, I believe that more…
You never know what’s going to happen, but you should also not be in a position where you’re caught completely off guard. The question about the stumps was posed to me by William, old friend and…
I know it’s a balancing act, doing what you have to do and trying to do more of what you really want to do. This reminds me of a marketing tool called the Product-Marketing Growth…
I like sonnets. Here’s the famous one that inspires me: https://poets.org/poem/shall-i-compare-thee-summers-day-sonnet-18 I once wrote a proper sonnet about my teeth for my mom because my sister challenged me to. To be clear, I’m no poet…