Author: David

As a shopping mall marketing director, I wrote the words for our tall outdoor mall marquee signs. One day my boss’s boss walked into my office and asked “do we promote specific stores on the…

We’re moving toward final project season… fun for so many reasons! I can’t wait to see what my students have put together for their clients. Not long ago, I was talking to one of my…

Let’s show everyone how we’re celebrating the end of the week! Post an image (you or a passable proxy) that shows how you’re feeling on this fine Friday. Me? So busy. But what am I…

Worth It Thursday. We’re getting toward the end of the week and to help us make it to and through the weekend, I’d like to remind you again of why you are worth whatever you…

The other day I was doing a web search about a faculty member and their research, so I could write a letter of recommendation. And then I tripped and fell down a rabbit hole. Ratemyprofessors.com…

How can you make it clear that YOU are the answer to their question? The “advertising proposition” is something you might use in your own meetings and conversations. It can be understood as a question…

Let’s show everyone how we’re celebrating the end of the week! Post an image (you or a passable proxy) that shows how you’re feeling on this fine Friday. Me? I’m just so happy… ecstatic even……

Worth It Thursday. A day early. With good reason. You’ll see that tomorrow. For now, we’re halfway through the week and to help us make it the rest of the way to the weekend, I’d…

“What’s a typical day like for you?” Have you asked that question during an interview? What are the odds that answer is going to be “oh, there’s no such thing as a typical day.” Instead,…

How do you get people to share your important message? Your biggest customer is your medium. You realize that a happy customer will tell a few people. An unhappy customer will tell a lot of…