Competition is Nothing

We’re conditioned to see business through the lens of competition. We picture ourselves sprinting past our rivals, elbows flying, vying for that next customer or next opportunity.

What if your prospective customer isn’t choosing between you and your competitor, but between you and nothing at all. And what if their preferred option, the easy option, is nothing at all?

What’s harder: convincing someone that you are the best choice compared to the others or that taking some action is better than taking no action? It’s easier for us if our rival has a face, and if we can draw a one-to-one comparison.

But sometimes we’re left with nothing to punch at but the wall. And even if it can’t hit back, that wall can still hurt.

What do you think?

See you tomorrow!