From me to you (and to me, too): You Are Interesting

It’s easy to give advice. I think I find it easy to take advice too.

But for me to heed the words that I say to others? Not so easy.

So this one is for both of us.

And for my old friend Keith.

Keith was my boss at my last corporate job. He’s not the one who drove me away from the office back to grad school… but there wasn’t anything he could do to stop me.

Several years earlier, and to his credit and my everlasting gratitude, Keith sent me to a Dale Carnegie course in Columbus, Ohio, and it was a transcendent experience. I still re-read Carnegie’s classic book How to Win Friends and Influence People, and I frequently quote from it.

Like this: “To be interesting, be interested.”

Something about you is interesting to someone else. It might be how you’re alike, or different or something in between.

Make it your mission to find out what that something might be.

And the best way to do that is to ask questions. Learn about the person you’re talking too. It shouldn’t be hard; people generally like to talk about themselves.

Invite your conversation partner to “tell me more” and find the differences and overlaps between you two.

Be interested.

You can do it. You’ll be glad you did.

(And so will I!)

See you tomorrow!

Thanks again Keith!

(ALSO! My friend Rob and I just published the latest issue of our podcast for you to enjoy. Find “Marketing vs Sales” on your favorite podcast platform. Pull up a seat and join us, and let us know what you think!)