Why do we really buy drills
Here’s the drill.
Why do we really buy drills?
You don’t buy it simply to own it, as a symbol of your personality or to gain status.
The marketing textbooks all agree, you don’t buy a drill to simply have a drill, but to make holes.
I disagree.
You don’t buy a drill to make holes. The holes, in and of themselves, rarely serve any purpose.
You buy a drill fix something or make something better. To put up a picture. To build a shelf to display treasured items that make you feel great. To fix a door that’s been broken for too long.
Focus on the benefit to the user.
What do you think?
