Year: 2019

I went to the #ACEComicon when it was in town last weekend. Comic books were central to my life when I was younger, from age 9-17 before I quit cold turkey when I graduate high…

Do you want others to trust you, to buy what you’re selling? Sometimes you have to absorb the cost of giving away a little bit of what you do or what you make in order…

Massage your Marketing Message: I’m thinking about brainstorming for my latest challenge, and I thought of the recent passing of over-the-top entertainer Rip Taylor, which made me think of more ever-so-slightly more subtle, but still…

I carry a binder around with me at work and inside this binder is a piece of paper listing what I call my “No BS Hall of Fame.” Enshrined in this hallowed Hall are the…

If you know me then you know this: I’m a rabid Chicago Cubs fan. This was not a decision I made lightly… and I don’t know that it was really a decision at all. It…

Did you know that I taught my first marketing class just over 25 years ago? It’s true! As a doctoral student at the University of Michigan (Go Blue!) I worked with two faculty members and…

The other day I was talking to a friend about the turnover he was experiencing in his department. He mentioned that he had the opportunity to conduct exit interviews with many of them but wasn’t…

Do you have a personal policy about who you connect with on LinkedIn? How about Facebook? I do. On Facebook, I don’t connect with students until after they graduate. On LinkedIn, I believe that more…

You never know what’s going to happen, but you should also not be in a position where you’re caught completely off guard.  The question about the stumps was posed to me by William, old friend and…

I know it’s a balancing act, doing what you have to do and trying to do more of what you really want to do. This reminds me of a marketing tool called the Product-Marketing Growth…